HR

HR SaaS at a crossroads

Reading time: 7 min | Sep 20, 2024

For years, HR SaaS platforms such as SAP SuccessFactors and Workday have been instrumental in automating HR functions, from recruitment to payroll and performance management. These systems delivered the scalability and efficiency that enterprises needed. However, the HR landscape is evolving rapidly. The rise of generative AI (GenAI) and the underlying shift toward modular, flexible architectures are fundamentally challenging the traditional all-in-one SaaS model.

As businesses adapt to a data-driven world, HR leaders are grappling with a critical question: How should we position ourselves in this AI-driven future? The reality is that many of the leading SaaS providers rely heavily on third-party AI technologies for most of their AI features. This raises important strategic considerations for organizations: Is waiting for AI-powered updates from these providers the best option, or could developing in-house AI capabilities deliver greater flexibility and competitive differentiation?

This article explores how GenAI and modularization are redefining HR technology, providing a roadmap for businesses seeking to navigate the changing HR landscape while maintaining flexibility and control.

The limits of traditional HR SaaS platforms

HR SaaS platforms were initially designed to standardize and automate core HR processes, but as organizations face more complex, global challenges, this monolithic approach reveals several limitations. Key constraints of these traditional platforms include:

1. Rigid workflows: Many SaaS platforms operate with fixed application logic, requiring significant effort and cost to customize. Changes in workflows often necessitate vendor involvement, limiting an organization’s agility. End-to-end workflows across multiple applications are challenging to realize and often require an additional platform as a functional "clue" between the applications.

2. Unstructured data challenges: Traditional HR systems struggle to handle unstructured data, like resumes, performance reviews, and employee feedback. Typically, this data is accessible only via metadata, with the actual content stored in external systems loosely integrated into the HR platform. This fragmentation restricts organizations from deriving meaningful, real-time insights from critical HR data.

3. Global data management: Global organizations face challenges standardizing HR data across regions due to language barriers and inconsistent skill taxonomies, making it difficult to compare employee profiles or establish consistent roles and competencies across different geographies.

4. Inflexible user interfaces: HR professionals, employees, and managers are often required to use the same standardized user interface, which lacks customization based on role or need, reducing user engagement and operational efficiency.

5. AI Integration limitations: Leading SaaS providers like SAP and Workday often rely on third-party AI platforms. This raises strategic questions for businesses about whether these AI tools offer meaningful differentiation or if similar results could be achieved through internal development. This reliance on external AI technologies also poses the risk of vendor lock-in, limiting flexibility in architecture, tools, and vendors and potentially leading to higher long-term costs.

The rise of a modular, AI-driven architecture: A new approach for HR

As HR systems evolve, the future lies in modular architectures that decouple core components, user interface (UI), application logic, and data storage, into flexible, independent layers. This modular approach allows organizations to implement highly tailored solutions while integrating advanced AI technologies, such as generative AI, to derive actionable insights from both structured and unstructured data.

1. Decoupling the User Interface (UI) from core logic

Traditional HR systems often link the User Interface (UI) directly to the application logic, meaning all users, whether HR professionals, employees, or executives, interact with the same standardized interface. This rigid structure limits flexibility and reduces engagement.

In a modular architecture, the UI is decoupled from the core logic, allowing organizations to create role-specific interfaces that meet the needs of different user groups. HR professionals might access data-driven dashboards, while employees may prefer a conversational interface for simple tasks, such as requesting time off or accessing benefits information.

Decoupling the UI from the underlying systems also enables experimentation with mobile-first designs or voice-activated interfaces, improving the user experience without disrupting core functionality.

2. Flexible application logic: Designing adaptive workflows

Traditional HR SaaS platforms rely on fixed, predefined workflows that limit the system’s ability to adapt to changing business needs. With genAI, HR automation is moving beyond static, rule-based workflows. While dependable, these systems operate with predefined, inflexible process logic. Generative AI offers a breakthrough, enabling dynamic, adaptable workflows that respond in real-time to evolving process needs.

From rigid rules to dynamic execution

Earlier HR automation models depended on static, rule-based processes, which limited adaptability. While Machine Learning (ML) brought some intelligence, workflows remained largely inflexible. In contrast, genAI introduces LLM-based static orchestration, allowing automation of subtasks such as feedback analysis and employee data management with real-time adjustments. This brings a new level of dynamism, although workflows still follow pre-scripted patterns optimized for consistency and reliability.

However, with genAI, HR teams can now leverage dynamic workflows that adapt in response to real-time inputs. Whether analyzing employee feedback, automating candidate screening, or adjusting schedules based on performance, GenAI enables processes that are smarter and more flexible than traditional static systems.

Example: In a recruitment scenario, traditional workflows might follow a rigid series of steps—resume screening, scheduling interviews, and follow-ups. GenAI workflows enable the system to adjust dynamically based on candidate responses or hiring manager feedback. If candidate drop-offs increase, the workflow can automatically adjust sourcing strategies or reschedule interviews, making the process more adaptive, efficient, and faster.

Scalability and transparency for the modern HR environment

GenAI not only brings flexibility but also scales seamlessly to handle growing complexity in HR processes. As organizations expand or deal with more diverse workforce needs, genAI workflows adjust and scale without requiring extensive manual intervention. Additionally, the transparency of LLM-based systems offers clear audit trails and accountability, key for ensuring compliance with regulations like GDPR.

Looking ahead: The next evolution with agentic workflows

While genAI is already transforming HR processes through dynamic, adaptable workflows, agentic workflows represent the next evolution. Currently under development, these workflows promise self-optimization and further real-time adaptability, allowing systems to improve and evolve continuously. Although not fully realized yet, they signal the future of even more autonomous and intelligent HR automation.

3. Document and data storage: Unlocking the power of unstructured data

One of the most significant challenges for traditional HR platforms is the inability to efficiently integrate unstructured data, such as resumes, performance reviews, and feedback forms, into the system. This data is often managed in external, loosely integrated systems, making it difficult to extract meaningful insights. Moreover, companies increasingly rely on employee listening tools, surveys, pulse checks, and feedback platforms to understand employee sentiment and identify engagement issues. However, much of this feedback remains siloed in unstructured formats, further complicating HR’s ability to act on it. With genAI, organizations can now conduct AI-supported feedback interviews using a chatbot and discontinue old-school Employee Listening tools.

In a modular architecture, data storage is decoupled from the application logic, enabling seamless integration of both structured and unstructured data. By using Generative AI, organizations can analyze unstructured data in real-time and incorporate it into their workflows, turning employee feedback and document content into actionable insights.

Example: Instead of relying on structured data to analyze performance reviews or feedback forms, an AI-driven HR system can scan the actual content of these documents to extract trends, employee sentiment, or skills gaps. By integrating employee listening data, such as survey responses and feedback comments, into the system, organizations can proactively identify patterns in engagement and sentiment, enabling HR teams to take preemptive actions to improve retention or address concerns.

This approach enables HR leaders to use AI-powered insights not just to assess individual performance but to detect organizational trends that drive long-term employee satisfaction and engagement.

4. AI-Driven integration across layers

Generative AI serves as the connective tissue between the UI, application logic, and data storage in a modular architecture. It facilitates real-time data flow between these layers, allowing the system to adapt dynamically and optimize processes based on incoming data.

  • For UI: AI enhances personalization, ensuring that each user’s experience is tailored to their role and preferences, whether through data-rich dashboards for HR or mobile apps for employees.
  • For application logic: AI enables adaptive workflows, automating decision-making and optimizing processes based on real-time data, improving the agility of HR operations.
  • For data storage: AI powers real-time analysis of structured and unstructured data, enabling organizations to derive actionable insights that drive HR strategies. Employee feedback, performance reviews, and other unstructured data sources are analyzed continuously to provide deep insights into workforce trends.

Strategic roadmap options: Building the future of HR Technology

As HR leaders evaluate their approach to adopting modular, AI-driven systems, two key strategic options emerge. One option is to wait for SaaS providers like SAP or Workday to integrate AI-driven updates into their platforms. This option allows organizations to leverage vendor-provided tools while minimizing disruption to existing workflows. However, while this approach minimizes disruption and allows for fast implementation of new AI tools, it offers limited competitive differentiation. The AI capabilities these platforms provide are often developed using third-party technologies, meaning that other companies using the same system will have access to similar AI functionalities. Additionally, this strategy risks vendor lock-in, potentially leading to higher long-term costs and limiting the flexibility to customize AI solutions according to specific organizational needs.

A more proactive approach involves building custom AI use cases that can be integrated with existing SaaS platforms. This strategy allows organizations to address specific HR challenges and develop solutions tailored to their unique needs. For instance, companies can design custom AI-driven workflows to analyze unstructured employee feedback, enabling HR teams to respond to engagement issues in real-time. This approach provides greater flexibility and a competitive edge, as businesses can maintain control over their AI strategy and avoid over-reliance on external vendors. While this option requires upfront investment in resources and expertise, the long-term benefits, including reduced reliance on external vendors, greater customization, and faster response times, can outweigh the initial costs.

Finally, no news: Adapt, evolve, and stay competitive

The future of HR technology is shifting toward modular, AI-driven architectures that offer unprecedented flexibility, scalability, and insight. While leading SaaS providers are introducing AI capabilities, many rely on third-party technologies that could limit flexibility and create vendor lock-in risks. Organizations must carefully evaluate their strategic options. Waiting for AI features from SaaS providers may offer convenience, but developing custom AI solutions allows for greater differentiation and agility. By embracing modular architectures and leveraging GenAI, HR leaders can unlock the full potential of their data, both structured and unstructured, and create adaptive, intelligent HR systems tailored to the unique needs of their workforce.

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