Technology

The Potential of AI in Insurance

Reading time: 4 min | May 17, 2024

Artificial intelligence (AI) is transforming the insurance industry, offering insurers new ways to enhance decision-making, reduce costs, and improve customer experiences. However, many insurers are struggling to unlock the full potential of AI due to overwhelm and disillusionment with general-purpose AI models. In this blog post, we will explore how insurers can successfully implement AI solutions, focusing on two broad categories: summarization and AI assistants. We will also discuss the importance of preparing for AI deployment and the benefits of fine-tuning AI models for specific use cases and domain-specific jargon.

Unlocking Unstructured Data with AI Summarization

One of the primary challenges insurers face is extracting valuable insights from vast amounts of unstructured data. According to some estimates, up to 80% of insurer data is buried in reports, emails, transcripts, and other documents. AI-powered summarization tools can help insurers unlock this data, enabling them to make better decisions and reduce costs.

One specialty insurer, for instance, is using AI solutions to extract unstructured data from medical, building, engineering, and other reports when evaluating and underwriting risk. By summarizing with AI,  you can reduce the time it takes to distill 100-page engineering reports into three-page summaries, going from 10 days to 10 minutes. This not only saves time and resources but also allows underwriters to assess risks more accurately and make faster decisions.

Streamlining Tasks with AI Knowledge Assistants

AI assistants, powered with state-of-the-art search and retrieval language models, can streamline tasks by finding information buried in insurer data, accurately answering questions based on it, and even creating entirely new content. These assistants can support global teams by offering multilingual capabilities, making it easier for insurers to operate in multiple countries and regions.

These assistants are also good at correlating the risk factors and costs from assessment reports to improve claims resolution processes. For example: a state-of-the-art AI solution that automatically summarizes engineering reports, extracting key highlights and generating summaries that help underwriters assess risks and make decisions faster, at scale.

Preparing for AI Deployment and Fine-Tuning AI Models

There's no one-size-fits-all formula when it comes to AI. Where insurers focus their efforts first will typically be driven by their organization’s business strategy and goals as they build out their competitive advantage. However, before deploying AI solutions, insurers might want to do some prep work to reap the full benefits of AI.

This includes identifying the right approach for their particular use case, upgrading their search and retrieval stack, and fine-tuning their chosen model for specific tasks and domain-specific jargon. Fine-tuning enables an insurer to train an AI model on their underwriting guidelines, policy documents, call center transcripts, and other enterprise data, providing more accurate and relevant responses.

Integrating AI Solutions in the Enterprise Context

While AI offers numerous benefits to insurers, integrating AI solutions into the enterprise context can be challenging. To ensure successful integration, insurers should consider the following:

  1. Define the use case: Insurers should identify the specific use case they want to address with AI and define the desired outcomes. This will help them choose the right AI solution and ensure that it aligns with their business strategy and goals.
  2. Prepare the data: AI solutions rely on high-quality data to deliver accurate results. Insurers should prepare their data by cleaning, organizing, and structuring it in a way that is compatible with the chosen AI solution.
  3. Choose the right AI solution: Insurers should choose an AI solution that is tailored to their specific use case and can be integrated into their existing systems. They should also consider the solution's scalability, security, and compliance with industry regulations.
  4. Train and deploy the AI model: Once the AI solution is chosen, insurers should train the AI model using their data and deploy it in a controlled environment. They should monitor the model's performance and make adjustments as needed to ensure it delivers the desired outcomes.
  5. Ensure user adoption: To maximize the benefits of AI solutions, insurers should ensure that their employees are trained to use them effectively. They should also communicate the benefits of the solution to their employees and address any concerns they may have.

Why Enterprises Should Consider AI Solutions

Enterprises should consider AI solutions for several reasons. Firstly, AI can help insurers automate routine tasks, freeing up their employees to focus on more strategic initiatives. Secondly, AI can help insurers make better decisions by providing them with real-time insights into their data. Thirdly, AI can help insurers improve customer experiences by personalizing their offerings and providing faster and more accurate responses to customer inquiries.

Moreover, AI can help insurers reduce costs by automating processes and identifying opportunities for cost savings. For example, AI-powered claims management solutions can help insurers detect fraudulent claims, reducing the cost of claims processing. Additionally, AI-powered underwriting solutions can help insurers assess risks more accurately, reducing the likelihood of costly claims.

In Conclusion

AI has the potential to transform the insurance industry, offering insurers new ways to enhance decision-making, reduce costs, and improve customer experiences. By focusing on AI-powered summarization and knowledge assistants, insurers can unlock valuable insights from unstructured data and streamline tasks across the insurance life cycle. However, to successfully implement AI solutions, insurers must prepare for AI deployment and fine-tune AI models for specific use cases and domain-specific jargon. With the right approach, insurers can unlock the full potential of AI and gain a competitive advantage in the market.

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